When it comes to marketing a book, the book cover is a book's primary direct selling tool. It speaks out to a potential buyer and reflects the quality of the content within. The fact is that we all buy books to read it afterward, and thus hardly have any ideas on the value of the content contained within. If a book cover design is creative, relevant, attractive and interesting, readers would at least browse through the content. What can you do for a book cover to make it interesting?
1. Use keywords that appeal
Your title has to hit the nail on its head. It should jump off the book cover and appeal to your buyers. It should solve a problem that the buyer is facing. To do this, you've got to conduct a research on what people like and want. What are the words that draw attention well? For example, if you are writing a book on Internet Marketing, words like "make money online", "riches" or "wealth", will appeal to the entrepreneurial target market. Set up a focus group, or ask a few friends on their opinion of the title options you have. You may be surprised at what great ideas others may have for you.
2. Relevant design elements
The design of your book cover needs to call out to the reader. It needs magnetism and relevance to your target market. Visually appealing book covers, with color combinations that match well and even photography, are often effective. The more outstanding your book is, the better its chances of being browsed.
3. Get creative help
Get the services of a graphic designer to work on your book cover. Review past work to get a feel of his or her style, against your personal preferences. While creative designers do an excellent job of making your cover outstanding, they may run the risk of getting off-track in the message of your book. Run samples provided through friends and associates before making a decision on the right cover to use.
4. The spine - of great importance but often neglected
Is your book too thin? Can the words be read when the book is displayed on its side on the bookshelf? The thickness of your book goes hand in hand with the internal book layout design. It is ideal that your book should not be too thin, as this would also lower the perceived value of your book. However, you shouldn't enlarge the font of your content in an effort to thicken your book either. As for the spine, it speaks to the book browser when the front can't be seen. Therefore it has to creative and communicative as well. Make sure that the font used on the spine is readable, and that the browser does not have to try to hard to read the text.
5. The back of the book
Much of book marketing involves making the best of your resources. There are many authors who fail to utilize the back of the book to their advantage. Have you ever picked up a book that does not say a thing about the content on its cover? Do you realize that many people turn the book around to its back to get a synopsis of it's content? If you can't do it yourself, hire a copywriter to work on your back cover. As a rule of thumb, try to include the core messages within your book, who needs to read the book, and also your personal credentials.
Finally, if you want to market a book properly, you probably need to put yourself in the shoes of the reader. Only then would you be able to identify the best ways to get through to them, through your book.